SPORTSBEHAVIOUR

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UK Company 6955392: Lewis Parnell Ltd. Registered Address: April Corner, Graeme Avenue, Bucks, HP16 0NT

©2017 BY SPORTSBEHAVIOUR. PROUDLY CREATED WITH WIX.COM

ENGAGED IS THE NEW HAPPY

Business benefits of Engagement

We moved on a lot.  We’re past the feeling that people just had to be content with life – put up with your place in the bigger scheme of things.  People became empowered and took control.  As a generation demanded more - businesses cottoned to the importance of keeping customers happy. 
A new democracy is emerging – one of leadership from within and self-worth fuelled by the digital march, increasing transparency and heightened expectations. To attract and keep customers, the need has shifted far beyond keeping the customer happy to that of providing a productive and engaging experience.  An enormous opportunity has been spotted to improve the customer experience – giving them what they need to be loyal and committed as well as luring the discerning new customer into the fold.
Many businesses make the mistake of confusing ‘happy’ with ‘engaged’ or indeed missing the opportunity that ‘engaged’ brings.  Happy doesn’t necessarily translate into the customer performing at their best and giving the business what it needs.  Engaged customers are good for business, they feel empowered, respected and acknowledged, and importantly, they are likely to be more loyal, play and pay the more they are engaged. 
What’s trending now is the move from simple customer satisfaction to the customer experience through engagement… and what an enormous opportunity it presents. 
This started with employers realising that their staff needed to be engaged rather than just happy.  It’s well documented that an engaged team member who is on board with the company’s strategy and values can create an additional 30% better results for the company. This is happening now - in their 2017 Global Human Capital report, Deloitte state that engagement is one of the biggest trends in business for decades.  The emphasis of the Deloitte report is employee engagement, but think of the possibilities this presents when engagement is created with the customer.
An example of driving customer engagement is that of Sportsbehaviour.  Businesses who use the Sportsbehaviour system report a higher level of engagement from their customers.  Once customers know how their mind and body work, they apply this in their exercise routine, training and competition.  This in turn leads to improved results and fitness levels and a more enjoyable experience.  All the better if the staff in the business engage with the customer, helping them respond to the very thing that make a customer experience unique and fulfilling – the uniqueness of customer themselves.  The engagement outcomes can include higher levels of membership, more participation in a range of activities, more kit purchased, more use of personal trainers, more positive feedback, increased loyalty and increased membership numbers coming from the all important personal recommendation and word of mouth.
Engage your customers today.

ENGAGED IS THE NEW HAPPY


SPORTSBEHAVIOUR

June 19, 2018

Sportsbehaviour's advice on getting new gym and fitness customers

Make it personal - people buy from people so showcase your staff.  It's a sales pitch so put the staff with the right skills up front.  Engaged staff bring around 30% more productivity to the business. Bu...

June 16, 2018

Extract from 'How Champions Achieve':

Most of the truly outstanding leaders and athletes in history have the common trait of a positive, certain, compelling belief system that they are true, exact, trustworthy and the real deal.

“I am the best!”

Muhammad Ali, the best box...

December 11, 2017

Amongst all the gadgets, gizmos and new crazes, Tony Lewis, Director of sportsbehaviour, points to four things that can make your workout more enjoyable and productive.  The great news is that they’re free and within your control.  There’s no best way – just your way,...

June 16, 2017

We all have genetic gifts.  It’s nice if you are referred to as ‘natural’, ‘gifted’ and ‘talented’ however these terms are usually applied to a small percentage of the population. Our tests show that less than 25% of the population apply their gifts in a natural way i....

June 16, 2017

Just don't do it.

I thought about stopping the blog there, with one play on words from the hook line of the biggest sports equipment and clothing manufacturer in the world, Nike.  That would have probably been enough 10 years ago but things have changed recently.  The w...

June 16, 2017

Turn the word 'no' to your advantage.  The two main reasons for this are: 

One - why would you allow the negative influences or the beliefs and behaviours of others, that do not belong to you to, influence you?

Two - because 'no' gives you feedback and allows you to...

June 16, 2017

Persistence is incompatible with failure... and here's why:

“Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”

Michael Jordan, extraordinary Basketball player.

It was lat...

June 16, 2017

From my research into how champions achieve, I’ve boiled it down to this ‘The Champions’ Logic of Success’:


1. Know yourself

2. Define your target

3. Know where you are now

4. Know what you have to do to take you from where you are now… to your target, and then…

5. Do it!


...

June 16, 2017

We love our athletes – the new athletes who become household names and our national treasures who continue to delight us. 

They've reached the top of their game through dedication, commitment and an ability to exploit their genetic gifts.  The key to their success and t...

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